What Are the 3 P's of Content Marketing?

The 3 P's of content marketing are most often described as plan (deciding what to create and why), produce (the actual writing or design work), and promote (getting the content in front of an audience once it exists). This is an informal shorthand, not an official industry standard.

Of the three, promote is the step most content teams underinvest in relative to production, publishing a piece and moving straight to the next one instead of sharing it, linking to it internally, or updating it later as it ages.

A tool that writes SEO content covers the produce step directly and connects each page with internal links as it publishes.