What Are the 4 P's of Content Marketing?

The 4 P's of content marketing usually take the plan, produce, promote framework and add performance: tracking whether a piece of content actually achieved its goal, whether that is traffic, leads, or engagement, once it has been live for a while and had time to circulate.

Performance is the step that closes the loop back to planning. Without it, a content program keeps producing more of whatever it already makes, regardless of what is actually working, since nobody is checking the results against the original goal.

A SEO content writing tool still needs that performance review; the research and writing steps run separately.