What Are the 4 Types of Content?

The 4 types of content most marketers reference are educational (how-to guides, explainers), entertaining (light, engaging pieces meant to hold attention), inspirational (stories or case studies), and promotional (content that directly sells a product or service). Different sources sometimes swap in slightly different labels for the same four ideas.

Most sites lean heavily educational for SEO purposes, since search queries are overwhelmingly people looking to learn or solve something, with a smaller share of promotional content on product and landing pages. A healthy content mix keeps promotional content to a minority share of what actually gets published.

A tool that writes SEO content focuses specifically on the educational, search driven category.