What Are the 4 Types of Search Intent in SEO?

The 4 types of search intent are informational (looking to learn something), navigational (trying to reach a specific site or page), commercial (comparing options before deciding), and transactional (ready to buy or sign up right now). Most keywords lean toward one intent, even when the wording looks similar across all four.

Matching a page's structure to the right intent matters more than most other SEO decisions. Writing a long educational article for a transactional query, or a bare product page for an informational one, is a common reason a page ranks poorly despite decent writing.

A AI SEO content generator checks search intent against live results before drafting, to avoid that mismatch.