What Are the 4 Types of SEO?

The 4 types of SEO are on-page (content and keyword targeting on the page itself), off-page (links and mentions from other sites), technical (crawlability, site speed, and structure), and local (visibility in map results and location based searches).

Most sites need all four working together rather than picking one. A page can be perfectly written and still not rank if the site is slow or hard to crawl, and the best technical setup cannot compensate for content that does not actually answer what people are searching.

A SEO content writing tool focuses squarely on the on-page and content side of that mix.