What Are the 5 Pillars of Content Strategy?

The 5 pillars of content strategy are usually described as audience (who you are writing for), goals (what business outcome the content serves), topics (the subject areas you actually own), channels (where content gets published and distributed), and measurement (how you judge whether it worked).

Different sources phrase this list with slightly different words, and there is no single certified version. The underlying idea holds regardless of wording: content without a clear audience, goal, and way to measure results tends to drift into publishing for its own sake.

A SEO content writer still needs those pillars defined up front; it handles the topics and publishing pillar directly.