What Are the Steps to Create a Content Strategy?

Creating a content strategy starts with defining who you are writing for and what business goal the content serves, whether that is organic traffic, leads, or retention. From there, research what that audience actually searches for and asks, rather than guessing at topics internally.

Map those topics to where the reader sits in their decision (learning about a problem versus comparing solutions), then set a realistic publishing cadence and a way to measure results, typically traffic and conversions per page a few months after it goes live. A strategy without a cadence rarely survives past month one.

A SEO content writing tool turns that research step into an ongoing daily publishing schedule.