What Do Content Marketers Actually Do?

Content marketers plan what topics to cover based on audience research and business goals, then either write content themselves or manage a team or tool that does. Day to day work includes editing drafts, coordinating a publishing calendar, and making sure new content actually connects to the rest of the site.

After publishing, a real part of the job is tracking results: which pages get traffic, which convert, and which need an update months later because the facts went stale or a competitor page took the ranking. Content marketing that stops at publishing and never checks results tends to drift.

A tool that writes SEO content automates the planning and writing pieces so a marketer can spend more time on the review and results side.