What Is the Difference Between SEO and Content Marketing?

SEO is the specific practice of getting a website to rank in search engine results, using keyword targeting, technical fixes, and content built around search queries. Content marketing is broader: creating content, articles, videos, guides, to attract and keep an audience, regardless of whether search is the channel involved.

The two overlap heavily in practice. Most content marketing aimed at organic traffic uses SEO techniques to get found, while SEO on its own has little to optimize without content marketing actually producing the pages in the first place. Neither works especially well without the other backing it up.

A SEO content writing tool sits at that overlap, producing content marketing built with SEO fundamentals from the start.